Great leaders understand that one of their most important roles is that of Chief Storyteller. They know stories sell products, services, programs and big ideas. They also know that employees, vendors and investors listen and remember what is important, when the story is told well. The story leaders share most frequently is the story of where they are taking the company, how to grow it, what’s critical to its success…in essence, their business plan. Unfortunately, too frequently the story is only told verbally…or resides in a fifty-page document. Neither are effective. Great leaders can write their plans on a single page. In this segment, Brenda Chaddock and Carollyne Conlinn host Jim Horan, creator and author of the Amazon best selling series, The One Page Business Plan® in a lively, provocative conversation on how it IS possible to write a complex business plan on a single page AND why, as a leader, you personally must master this skill, then have your teams master it.
Jim Horan is an experienced Fortune 500 executive, consultant, author and speaker. Currently he is CEO of The One Page Business Plan Company. Jim founded the company in 1990 after 20 years in senior financial positions in Fortune 500 companies. Over the past 18 years, his company with 400+ senior consultants has helped start and grow over 250,000 businesses and 5,000 non-profits. The One Page Business Plan for the Creative Entrepreneur book was published in 1997 and quickly became an Amazon.com best-seller. In 2007 he published the Professional Consultant, Non-Profit and Financial Service editions. The company is rapidly becoming known for its innovative planning and performance management software and consulting services. Clients include companies like Oracle, Disney, and Morgan Stanley. Mr. Horan speaks to audiences across the country, helping leaders systematically make their businesses more profitable. Tom Peters, best-selling author, calls the One Page Business Plan an out and out winner... Period!
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